Marketing Specialist

Who are we looking for? 

We are looking for a marketing specialist that will be responsible to assist in planning and executing marketing projects to increase brand awareness, generate leads, and enhance customer engagement. This role requires a combination of strategic planning, marketing acumen, and hands-on execution.  

What will you do? 

Copywriting & Content Creation 

• Write clear, engaging, and persuasive copy for social media, website, print, email campaigns, and video scripts 
• Develop creative concepts and storytelling that reflect the brand’s tone, vision, and values 
• Create high-impact headlines, taglines, CTAs, and brand messages for campaigns and marketing materials 
• Produce long-form content such as articles, blogs, newsletters, press releases, and case studies 
• Adapt writing style to different platforms and audiences while maintaining consistency in brand voice 
• Proofread and edit content to ensure accuracy, tone, and alignment with brand standards 
• Collaborate with creative teams to develop integrated creative assets 
• Research industry trends and competitor messaging to inform content strategy and positioning. 

Marketing & Campaign Execution 

• Support the planning and implementation of digital and traditional marketing campaigns 

• Assist in developing and executing comprehensive marketing strategies aligned with company goals 

• Brainstorm and develop ideas for creative marketing campaign & monthly content calendars and ensure timely posting across platforms 

• Optimize content for SEO and SEM to increase website traffic and online visibility 

• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions 

• Coordinate with internal departments on campaigns, events, and partnerships 

• Assist in managing email marketing tools (Mailchimp) and audience segmentation 

• Ensure all marketing communications comply with brand guidelines 

What do we expect of you? 

• BA, in Business Marketing or similar 

• 4+ years of experience in a similar position, with proven expertise in digital marketing 

• Familiarity in creating content, blog posts / articles, & website content  

• Good experience with marketing tools such as Meta, Mailchimp, and LinkedIn Ads 

Applied knowledge of SEO, experience with SEO tools such as (SEMrush or Ahrefs) and SEO-driven content calendars 

• Proven ability to conduct thorough market and competitor research to support strategic decision-making 

• Strong understanding of social media, SEO, SEM, and digital advertising strategies 

• Excellent communication, organizational, and creative thinking skills 

• Ability to work both independently and collaboratively within a team 

• Excellent command of English and Arabic. French is a plus 

• Previous experience in marketing agencies is a plus 

What do we have to offer? 

What do we have to offer? 

You are guaranteed an exciting position in a dynamic, growing, and fast-paced environment.

Our desire is to see each employee achieve his/her highest potential. We will do our best to provide the opportunity and offer training, education, and guidance whenever possible.

We commit to providing a supportive, collaborative, and healthy working environment based on fairness and honesty with our employees.

We provide a fair, equitable, and competitive package in relation to responsibility and performance.